Box-Office

Spider-Man: Brand New Day, Opening Week

By Takilya, 12 Sep 2026, 1 min read

Spider-Man

Spider-Man: Brand New Day sold 1,823,990 tickets in the Philippines over its first five days, worth PHP 582.1M ($9.50M). Box Office Mojo estimates the same window at around PHP 570M ($9.30M), so two separate methods land in nearly the same place. I got my figure by reading public booking pages before showtime and counting the seats that disappeared, across 9,641 screenings.

Below: how Filipinos buy tickets, which cinemas filled up, and how much we love Spidey.

PHP 582.1M

1,823,990 tickets over the five-day opening, $9.50M.

SPIDER-MAN TICKETS, DAY BY DAY

THURSDAY DIPPED. THEN IT CLIMBED ALL WEEKEND.

Thursday sold 21.4% fewer seats than opening day, the only fall of the run. Sunday sold 126% more than Thursday and finished the fullest day of the five. Solid bar: tickets counted one seat at a time. Hatched bar: an estimate for the cinemas outside that count.

HOW FULL THE CINEMAS WERE, BY TIME OF DAY

THE WEEKEND FILLED THE WHOLE DAY

On a working day only the late shows fill: Friday ran from a quarter full in the morning to five sixths full at night, a gap of 62 points. On Sunday the gap was 22 points, because the country was free at breakfast as well as at midnight. Darker is fuller, on one scale across the whole grid.

WHEN THE TICKET WAS BOUGHT, RELATIVE TO ITS OWN SHOWTIME

THE WEEKEND WAS A PLAN. THURSDAY WAS A WHIM.

On Thursday 14.6% of the day's tickets were bought in the final hour before the lights went down, against 4.4% on Saturday. Midweek, people decided after work. At the weekend, they had decided days earlier.

SEATS BOUGHT EACH HOUR, MANILA TIME, FOR THESE FIVE PLAYING DAYS

MOST BUYING HAPPENS BETWEEN NOON AND NINE

Buying wakes at ten, peaks around eleven and again through the afternoon, and falls away after nine at night. The busiest hour of the week was 11AM on Saturday 1 August, when 26,801 seats went in sixty minutes.

SEATS SOLD FOR EACH PLAYING DAY, ADDED UP AS THE WEEK RAN

TOMORROW SELLS WHILE TODAY IS STILL PLAYING

Each line is one day at the cinema, and it climbs whenever somebody buys a seat for that day. A line goes flat when its day is over. The lines climb on top of each other, which is the thing worth seeing: on Friday night the country was buying Friday tickets and Sunday tickets at the same time, and Sunday overtook every other day in a single afternoon.

A SELLOUT MEANS THE BOOKING PAGE SHOWED NO OPEN SEAT AT ALL

BY SUNDAY, ALMOST EVERY OTHER SHOW WAS FULL

One screening in five was a sellout on opening day. By Sunday it was 44.8%, nearly one in two. That is what a hit looks like: not a bigger opening night, but a weekend where turning up without a ticket stopped being an option.

HOW FULL EACH KIND OF SCREEN WAS

THE EXPENSIVE SEATS NEVER EMPTIED

Thursday was the quietest day of the run and the ordinary screens showed it, at 41.8% full. The premium screens barely noticed, at 73.9%. On Sunday a premium seat cost ₱519 against ₱368 for an ordinary one, and it was the dearer seat that ran out first. People who wanted the big screen for this film were not shopping around for a cheaper night.

SPIDER-MAN AGAINST EVERY OTHER FILM PLAYING IN THE PHILIPPINES

NINE OF EVERY TEN TICKETS WERE SPIDER-MAN

The film took over more of the schedule every day, from 70% of all screenings on Wednesday to 81% on Sunday, and still could not lose share. It also carried the room next door: the second film, The Odyssey, went from one seat in seven to better than one in three, on almost the same number of screenings.

THE FIVE DAYS ADDED UP, ONE ROW PER CINEMA

THE TWENTY BUSIEST CINEMAS

SM Megamall sold 35,878 Spider-Man seats across the five days, more than any other cinema in the country. 157 cinemas played the film, and these twenty carried 30.8% of every seat sold. Darker means a busier day for that cinema, on one scale across the whole page.

THE FIVE DAYS ADDED UP, ONE ROW PER AUDITORIUM

THE TWENTY BUSIEST SINGLE SCREENS

One room, five days. Trinoma, TR Cinema 7 put 10,602 people through 21 screenings and sold out 5 of them. 630 auditoriums showed the film across the country. A big number here is a big room run hard, which is a different thing from a full one.

EVERY FIGURE IN THIS ALBUM AND WHERE IT CAME FROM

HOW THIS WAS COUNTED

No studio data, no ticketing feed, no model of demand. A schedule, a seat map, and a clock.

Insight panel

Thursday was the only drop of the run, 21.4% below opening day, and it climbed every day after that to a Sunday that finished 126% above it. By then 974 screenings were selling out, close to one in every two shows in the country.

Every cinema that played it is on the film's page.

What this counts

1,439,082 seats were counted directly off booking pages. The 384,908 seats allowed for cinemas I could not read are labelled separately on every panel that carries them.

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