What Philippine National Cinema Day was
ONE INDUSTRY, ONE DAY, ONE PRICE ON EVERY ORDINARY SCREEN
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₱100 REGULAR 2D every film, local or foreign ADMIT ONE read on 24,083 listings ₱300 DIRECTORS CLUB recliner, VIP and screening rooms ADMIT ONE read on 2,183 listings ₱500 IMAX AND SCREENX the large format rooms ADMIT ONE read on 500 listings The first one. Saturday 12 September 2026, run by the cinema owners' association with the FDCP, the MTRCB and the Film Academy. One price, any ordinary seat. Regular 2D screens were advertised at ₱100, with premium rooms at ₱300 and ₱500. Tickets went on sale two days early. Booking opened 10 September at 10am at box offices, on chain apps and on the usual ticket sites. Sold as a celebration. One industry, one day, one big-screen experience. The aim was to get Filipinos back into cinemas. WHAT THE COUNTRY PUT ON THAT DAY 3,519 screenings scheduled 186 cinemas open across 28 chains 751 separate auditoriums 39 titles on the boards, a record
Saturday 12 September 2026, the first Philippine National Cinema Day
A ₱100 TICKET TURNED A 5.7% FRIDAY INTO A 58.7% SATURDAY
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58.7% of the sellable seats taken 1,651 screenings read across 152 cinemas 228,079 seats filled in one day of 388,259 offered in the rooms that were read THE DAY, AGAINST THE DAYS AROUND IT HOW FULL THE ROOMS RAN FULL Cinema Day Sat 12 Sep, ₱100 nationwide, 1,651 shows read 228,079 of 388,259 seats read 58.7% The day before Fri 11 Sep, ordinary prices, 2,241 shows read 29,494 of 513,464 seats read 5.7% The Saturday before Sat 5 Sep, ordinary prices, 2,446 shows read 43,738 of 554,940 seats read 7.9% The fullest Saturday on record Sat 1 Aug, Spider-Man opening, 1,984 shows read 320,264 of 445,968 seats read 71.8%
Nine Saturdays, 18 July to 12 September
THE SECOND FULLEST SATURDAY ON RECORD. SPIDER-MAN STILL HOLDS THE FIRST.
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SATURDAY HOW FULL THE ROOMS RAN FULL 18 July 2,023 screenings read, 60,893 seats filled 12.7% 25 July 2,052 screenings read, 75,441 seats filled 16.1% 1 August 1,984 screenings read, 320,264 seats filled 71.8% 8 August 2,346 screenings read, 264,992 seats filled 49.9% 15 August 2,518 screenings read, 154,351 seats filled 26.7% 22 August 2,717 screenings read, 198,015 seats filled 33.0% 29 August 2,476 screenings read, 84,685 seats filled 15.3% 5 September 2,446 screenings read, 43,738 seats filled 7.9% 12 September, Cinema Day 1,651 screenings read, 228,079 seats filled 58.7%
Spider-Man: Brand New Day, week one to week seven
IN WEEK SEVEN IT PLAYED AS FULL AS ON ITS OPENING SATURDAY
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HOW FULL SPIDER-MAN'S OWN ROOMS RAN, SATURDAY BY SATURDAY 82.2% 1 Aug week 1 1,673 shows 61.7% 8 Aug week 2 1,726 shows 36.1% 15 Aug week 3 1,352 shows 29.9% 22 Aug week 4 649 shows 16.8% 29 Aug week 5 481 shows 9.7% 5 Sep week 6 424 shows 82.3% 12 Sep Cinema Day 124 shows FULL
One industry, one day, one price
24,083 LISTINGS CARRIED THE SAME ₱100 TICKET
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₱100 Cinema Day, regular 2D on 24,083 of the 31,222 priced Cinema Day listings read ₱340 the ordinary median across 138,460 priced screenings in this record WHAT A TICKET COST PESOS Cinema Day 100 Ordinary median half of all screenings priced between 305 and 420 340 EVERY PRICE READ ON CINEMA DAY LISTINGS ₱100, 77.1% of them every other price
Six chains that could be read on both days
NOT ONE CHAIN RAN LESS THAN EIGHT TIMES FULLER THAN THE DAY BEFORE
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CHAIN FRIDAY 11 SEPTEMBER, THEN CINEMA DAY CINEMA DAY Ayala Malls Cinemas 139 screenings read in 20 branches 8.3% 68.5% Megaworld Lifestyle Malls 84 screenings read in 7 branches 2.6% 63.4% Robinsons Movieworld 420 screenings read in 37 branches 6.2% 61.4% SM Cinema 910 screenings read in 77 branches 5.2% 56.0% Vista Cinemas 79 screenings read in 10 branches 2.4% 52.3% Red Carpet Cinemas 19 screenings read in 1 branch 3.8% 46.7% Friday 11 September Saturday 12 September, Cinema Day
Cinema Day, hour by hour
THE LATER THE SHOW, THE FULLER THE ROOM. BY 9PM THEY RAN 78% FULL.
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HOW FULL THE ROOMS RAN, BY SHOWTIME HOUR 0 25% 50% 75% 100% Friday 11 September, 5.7% all day 10am 11am 12nn 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm SCREENINGS READ AT EACH HOUR 96 194 160 169 180 121 155 140 98 175 92 53 15 3 38.3%
39 titles were scheduled. These 16 carried the most seats.
HORROR FILLED THE ROOMS
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FILM HOW FULL ITS ROOMS RAN FULL Insidious: Out of the Further 225 screenings in 95 branches, 45,136 seats filled 84.3% Spider-Man: Brand New Day 124 screenings in 61 branches, 21,534 seats filled 82.3% Fall 2 208 screenings in 91 branches, 37,349 seats filled 77.8% Cahim 18 screenings in 14 branches, 3,041 seats filled 68.8% PAW Patrol: The Dino Movie 83 screenings in 44 branches, 11,339 seats filled 66.4% Saving Cherry 33 screenings in 25 branches, 5,801 seats filled 64.2% Hope 30 screenings in 22 branches, 4,500 seats filled 64.2% It Ends 102 screenings in 62 branches, 12,032 seats filled 54.3% Life After You 257 screenings in 118 branches, 34,790 seats filled 51.9% Poon 31 screenings in 20 branches, 4,063 seats filled 50.9% Practical Magic 2 266 screenings in 127 branches, 29,781 seats filled 48.6% THE RESTORED FILIPINO CLASSICS, IN THE SAME CINEMAS, ON THE SAME DAY Himala 24 screenings in 24 branches, 1,346 seats filled 23.2% Anak 31 screenings in 31 branches, 1,365 seats filled 17.7% Four Sisters and a Wedding 42 screenings in 41 branches, 1,287 seats filled 14.6% Tanging Yaman 26 screenings in 26 branches, 922 seats filled 14.3% One More Chance 14 screenings in 14 branches, 360 seats filled 11.2%
Top 10 cinemas by seats filled, Cinema Day
ROBINSONS ANTIPOLO FILLED THE MOST SEATS OF ANY CINEMA READ
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CINEMA SEATS FILLED ACROSS THE SHOWS READ ESTIMATED GROSS FLOOR Robinsons Antipolo Robinsons Movieworld, 28 screenings read 7,236 ₱723,600 SM Seaside City Cebu SM Cinema, 34 screenings read 5,559 ₱612,100 Trinoma Ayala Malls Cinemas, 16 screenings read 4,884 ₱742,200 SM City Santa Rosa SM Cinema, 15 screenings read 4,444 ₱444,400 Robinsons Valencia Robinsons Movieworld, 22 screenings read 4,377 ₱437,700 SM City Clark SM Cinema, 19 screenings read 4,155 ₱488,700 Robinsons Imus Robinsons Movieworld, 13 screenings read 4,036 ₱403,600 SM City Molino SM Cinema, 15 screenings read 3,653 ₱365,300 SM Mall of Asia SM Cinema, 35 screenings read 3,636 ₱1,002,600 SM Southmall SM Cinema, 28 screenings read 3,387 ₱364,500 ₱26.3 million estimated gross floor across the 1,651 screenings that could be read In gold, SM Mall of Asia. The biggest gross floor on this board, ninth on seats.
Every figure here and where it came from
HOW THIS WAS COUNTED
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I read cinema seat maps on a schedule. For every screening I keep the last reading taken before the show started, or the first one after it. How full is seats taken divided by sellable seats. Both totals are summed over every screening that carries a reading. Blocked and reserved seats are in neither total. A taken seat is not a proven sale. A seat map shows what the box office had already released. It is the closest thing to attendance I can observe, not a receipt. Cinema Day is counted from those readings directly. On 9 and 11 September the same method returns 5.7% and 5.7%, matching this project's settled figures for those days. The readings cover part of the day. 1,651 of the day's 3,519 screenings carry one. Weighted by the full schedule the day reads 61.5%, so 58.7% is cautious. Gateway Cineplex is not in the occupancy figures. Unfortunately, due to data issues, it is left out. 3,519 screenings scheduled 186 cinemas open 39 titles on the boards 1,651 screenings read 228,079 seats filled 10 showtimes, the most any one screen ran
