PHILIPPINES · OPENING DAY · 29 JULY
SPIDER-MAN: BRAND NEW DAY
134,702 SEATS BOOKED 41.4% OF EVERY SEAT 157 SHOWS SOLD OUT 8.2x THE ODYSSEY OPENING
Advance bookings only. Not one screening has played yet.
THE ODYSSEY · 13 DAYS IT ACTUALLY PLAYED
BIGGER THAN ANY DAY THE ODYSSEY HAD
16,498 JUL 15 14,450 JUL 16 22,608 JUL 17 32,906 JUL 18 48,984 JUL 19 31,250 JUL 20 20,953 JUL 21 19,186 JUL 22 20,257 JUL 23 26,905 JUL 24 44,752 JUL 25 44,002 JUL 26 36,561 JUL 27 SPIDER-MAN, IN ADVANCE: 134,702
Seats sold per day. Its best was 48,984 on Sunday 19 July. All 13 days together: 379,312.
SEATS ALREADY BOOKED, BY PLAYDATE
OPENING DAY IS 32% OF THE BOOK
134,702 WED 29 53,131 THU 30 60,271 FRI 31 86,167 SAT 1 58,753 SUN 2 11,086 MON 3 7,374 TUE 4
29 July to 4 August. Later dates have barely started selling.
HOW FULL EACH SHOWTIME IS
344 SHOWS ARE 90% FULL OR MORE
240 0-10% 245 10-25% 256 25-50% 168 50-70% 210 70-90% 344 90-100%
Opening-day showtimes grouped by occupancy. The average hides this.
OCCUPANCY BY START TIME
THE 6PM SHOWS ARE 62% FULL
33% 10 25% 11 41% 12 32% 13 32% 14 50% 15 31% 16 43% 17 62% 18 45% 19 50% 20 60% 21 52% 22 51% 23
Opening day. Demand tracks the office clock: everything after 6pm beats every morning slot.
PREMIUM HOUSES vs STANDARD 2D
PREMIUM EARNS 2.9x PER SEAT
OCCUPANCY 73.1% PREMIUM 36.0% STANDARD 2D SELLOUT RATE 39.2% PREMIUM 2.2% STANDARD 2D EARNED PER SEAT ₱373 PREMIUM ₱129 STANDARD 2D
Premium = 23% of showtimes. Counts as premium: Directors Club, ATMOS, DOLBY, A-LUXE, 3D, A-GIANT, 4DX, Large Screen Format, VIP 2D, S Maison, Premiere, Event Cinema, ScreenX, VIP.
OCCUPANCY BY TICKET PRICE
THE PREMIUM ROOMS GO FIRST
26% ₱0-₱300 37% ₱300-₱400 49% ₱400-₱500 73% ₱500-₱700 81% ₱700+
Early bookers take the expensive rooms. The cheap seats are what is left to sell.
OPENING DAY BY CHAIN
FULLEST IS NOT BIGGEST
HOW FULL SEATS ACTUALLY SOLD AYALA MALLS 57% 30,733 POWER PLANT 49% 4,230 SM CINEMA 46% 81,072 RED CARPET 33% 940 FISHER MALL 27% 919 VISTA 21% 1,376 ROBINSONS 21% 15,432
Occupancy is share of that chain seats. Bars beside it are raw seats sold.
BUSIEST CINEMAS, OPENING DAY
WHERE THE SEATS ARE GOING
SM MEGAMALL 3,966 · 37% full TRINOMA 3,930 · 61% full SM CITY NORTH EDSA 3,898 · 93% full POWER PLANT CINEMA 3,365 · 56% full SM CITY FAIRVIEW 3,302 · 67% full SM MALL OF ASIA 3,164 · 86% full AYALA MALLS MANILA BAY 3,045 · 71% full SM CITY CABANATUAN 2,750 · SOLD OUT SM CDO DOWNTOWN PREMIER 2,559 · 65% full SM CITY BAGUIO 2,547 · 71% full SM CITY CLARK 2,169 · 31% full GLORIETTA 2,146 · 76% full
Philippine cinema seat data, 29 July 2026.
THE ODYSSEY, ITS COMPLETED RUN
IMAX IS 4% OF SHOWS, 23% OF SEATS
IMAX 62.3% 4% OF SHOWTIMES 23.6% OF ALL SEATS SOLD 246.4 PER SHOW OTHER PREMIUM 38.5% 26% OF SHOWTIMES 29.2% OF ALL SEATS SOLD 47.2 PER SHOW STANDARD 2D 11.8% 70% OF SHOWTIMES 47.2% OF ALL SEATS SOLD 28.3 PER SHOW
Spider-Man has no IMAX at all. The Odyssey holds every IMAX screen to 4 Aug. From 8,989 played showtimes.
SHARE OF FINAL SEATS ALREADY SOLD
HALF THE SEATS SELL ON THE DAY
11% 96H+ 18% 48-96H 24% 24-48H 31% 12-24H 35% 6-12H 45% 3-6H
Only 45% is sold 3 hours out, so 55% goes in the final hours. From 8,989 played Odyssey showtimes.
SOLD OUT BEFORE OPENING
THREE CINEMAS ARE ALREADY GONE
SM CITY CABANATUAN ALL 10 SHOWTIMES, 2,750 SEATS SM CITY MARILAO ALL 5 SHOWTIMES, 1,520 SEATS THE PODIUM MALL ALL 6 SHOWTIMES, 288 SEATS
Every measured opening-day seat at these sites is booked.
COVERAGE
90% OF THE SCHEDULE IS MEASURED
8,278 OF 9,228 SHOWTIMES HAVE A READABLE SEAT MAP WE CAN SEE THE SEATS SM CINEMA 5,234 ROBINSONS 1,380 AYALA MALLS 1,197 POWER PLANT 222 VISTA 158 FISHER MALL 76 RED CARPET 11 UNKNOWN MEGAWORLD (CORRUPTED) 519 GATEWAY 180 ORTIGAS 68 STA. LUCIA 53 BICHARA 49 CINEMA '76 18 KCC MALL 18 CENTURY CITY MALL 5
Showtimes on sale. Unknown chains publish a schedule but no usable seat count.
THE TEN BUSIEST CINEMAS IN THE COUNTRY
MALL OF ASIA HAS SOLD 24,028 SEATS
SEATS BOOKED HOW FULL 1 SM MALL OF ASIA 24,028 83% 2 SM CITY NORTH EDSA 14,533 67% 3 SM CITY CABANATUAN 13,161 69% 4 TRINOMA 12,179 41% 5 SM CITY BAGUIO 10,956 37% 6 SM CITY FAIRVIEW 10,717 43% 7 SM MEGAMALL 10,708 22% 8 AYALA MALLS MANILA BAY 10,506 51% 9 GREENBELT 8,856 58% 10 SM CITY MARILAO 8,030 71%
Every date on sale, 29 July to 11 August. These ten sites hold 30% of every seat booked.
THE TEN BUSIEST SCREENS IN THE COUNTRY
ONE ROOM HAS SOLD 13,269 SEATS
CINEMA AND SCREEN HOW FULL 1 SM MALL OF ASIA SCREENX 13,269 86% 2 SM CITY BAGUIO CINEMA 2 5,911 56% 3 TRINOMA TR CINEMA 7 · A-GIANT / ATMOS 5,765 48% 4 SM MEGAMALL CINEMA 3 5,356 28% 5 SM CITY CABANATUAN CINEMA 6 4,915 69% 6 SM CITY CABANATUAN CINEMA 5 4,805 76% 7 GLORIETTA GL CINEMA 5 · A-GIANT / ATMOS 4,660 41% 8 SM CITY DASMARINAS CINEMA 1 4,592 65% 9 SM CITY NORTH EDSA CINEMA 2 4,147 65% 10 AYALA MALLS VERMOSA VR CINEMA 2 4,094 51%
Single auditoriums, every date on sale. The MOA ScreenX has outsold every cinema in the country bar two.
PROJECTED GROSS
OPENING DAY NEAR ₱105M (CONSERVATIVE)
OPENING DAY WED 29 JULY ₱105M ₱95M TO ₱111M RANGE 262K SEATS OPENING WEEKEND FRI 31 TO SUN 2 ₱289M ₱258M TO ₱307M RANGE 724K SEATS FIRST FIVE DAYS WED 29 TO SUN 2 ₱456M ₱405M TO ₱488M RANGE 1.14M SEATS FOR SCALE: ENDGAME DID ₱206M ON DAY ONE AND ₱938M IN FOUR!
Projected from each show's own sales rate, capped at capacity. Booked so far: ₱53.5M.
