I read seat maps for The Odyssey in Philippine cinemas every day from its opening on Wednesday 15 July through Sunday 16 August. After five weeks of showtimes one thing is clear: people want to see this film on the biggest screen.
Inside a single chain, on the same film and the same days, its eight IMAX houses ran 50.8% full while the other 296 rooms ran 11.3%. For the first 28 days of the run it was the only film on a Philippine IMAX screen at all, and SM Mall of Asia's IMAX carried the run at 82.8% full.
The film has grossed $1.3 billion worldwide. Here it filled 667,190 seats of the 3,620,181 I could read, across 16,032 screenings at 147 branches in its widest week.
50.8% Eight IMAX rooms filled 174,740 of 343,880 seats. The other 296 rooms in the same chain ran 11.3% full.
The room decides
8 IMAX ROOMS RAN 4.5 TIMES FULLER THAN 296 ORDINARY ONES
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SAME FILM, SAME CHAIN HOW FULL FULL IMAX, laser 8 rooms, 869 screenings 174,740 of 343,880 seats 50.8% Ordinary rooms 296 rooms, 9,258 screenings 208,153 of 1,848,522 seats 11.3% EVERY RELEASE WEEK, GOLD FOR IMAX AND BLUE FOR EVERY OTHER ROOM 59.1% 86 shows 14.1% 1,344 shows Week 1 65.9% 78 shows 17.0% 1,060 shows Week 2 48.7% 97 shows 14.9% 312 shows Week 3 44.0% 88 shows 13.1% 414 shows Week 4 38.7% 39 shows 12.3% 354 shows Week 5
28 days alone
IT HELD EVERY IMAX SCREEN IN THE COUNTRY BY ITSELF
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IMAX ROOM HOW FULL IT RAN FULL SM Mall of Asia MOA IMAX, laser, 112 screenings - 44,314 seats filled 82.8% SM Aura Premier IMAX, laser, 110 screenings - 31,490 seats filled 73.8% SM Megamall IMAX, laser, 106 screenings - 30,411 seats filled 73.6% SM City North Edsa IMAX, laser, 110 screenings - 28,401 seats filled 70.0% SM City Cebu IMAX, laser, 114 screenings - 15,785 seats filled 37.9% SM City Clark IMAX, laser, 96 screenings - 9,874 seats filled 26.6% SM Lanang Premier IMAX, laser, 107 screenings - 9,070 seats filled 22.5% SM City Iloilo IMAX, laser, 114 screenings - 5,395 seats filled 11.5% WHAT PLAYED THOSE SAME SCREENS ONCE IT FINALLY SHARED THEM The End of Oak Street 114 IMAX screenings, 12 Aug to 16 Aug - 2,030 seats filled 4.5% Dear You 55 IMAX screenings, 12 Aug to 16 Aug - 597 seats filled 2.7%
The Odyssey, 33 days, 147 branches, 10 chains
IT GOT FULLER IN WEEK TWO, WHICH BLOCKBUSTERS DO NOT DO
takilya.ph
667,190 seats filled of 3,620,181 offered 18.4% full across the whole run RELEASE WEEK HOW FULL THE ROOMS RAN FULL Week 1 15 Jul to 21 Jul - 198,634 seats filled 20.4% Week 2 22 Jul to 28 Jul - 222,980 seats filled 25.8% Week 3 29 Jul to 4 Aug - 116,318 seats filled 25.7% Week 4 5 Aug to 11 Aug - 92,433 seats filled 22.4% Week 5 12 Aug to 16 Aug, 5 days of 7 - 36,825 seats filled 15.8%
One film, ten different estates
ORTIGAS CINEMAS RAN IT FULLEST. SM CINEMA CARRIED IT WIDEST.
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CHAIN HOW FULL ITS ROOMS RAN FULL Ortigas Cinemas 39 screenings in 1 branch - 2,067 seats filled 50.1% Power Plant 325 screenings in 2 branches - 31,890 seats filled 40.6% Ayala Malls 2,107 screenings in 21 branches - 147,645 seats filled 32.7% Red Carpet 86 screenings in 1 branch - 3,669 seats filled 26.6% SM Cinema 10,127 screenings in 77 branches - 382,893 seats filled 21.5% Vista Cinemas 418 screenings in 8 branches - 11,600 seats filled 19.9% Robinsons Movieworld 2,730 screenings in 37 branches - 84,315 seats filled 15.8% Gateway Cineplex 55 screenings in 2 branches - 1,197 seats filled 15.2% Megaworld 31 screenings in 5 branches - 1,100 seats filled 11.2%
Tickets sold, 15 Jul to 15 Aug
THE ODYSSEY'S WHOLE RUN SOLD FEWER SEATS THAN SPIDER-MAN'S FIRST 4 DAYS
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SEATS FILLED, ADDED UP DAY BY DAY 0 600K 1.2M 1.8M 2.4M 3M 15 Jul 20 Jul 25 Jul 30 Jul 4 Aug 9 Aug 14 Aug Spider-Man 2,679,248 seats, 42.3% full The Odyssey 652,250 seats, 18.4% full Moana 182,374 seats, 8.0% full 2 Valid IDs 5,511 seats, 91.7% full
The other big film of the summer
SPIDER-MAN OPENED THREE TIMES FULLER. BY WEEK THREE THEY MET.
takilya.ph
RELEASE WEEK SPIDER-MAN: BRAND NEW DAY THE ODYSSEY Week 1 29 Jul vs 15 Jul 62.6% 20.4% Week 2 5 Aug vs 22 Jul 40.5% 25.8% Week 3 12 Aug vs 29 Jul 27.3% 25.7% Week 4 5 Aug week 4 begins 19 Aug 22.4% Week 5 12 Aug week 5 begins 26 Aug 15.8%
Every figure here and where it came from
HOW THIS WAS COUNTED
takilya.ph
I read cinema seat maps on a schedule. For every screening I keep the last reading taken BEFORE the show started. Occupancy is seats filled divided by seats offered. Both totals are summed across every screening that carries a reading, so a big room counts for more than a small one. A room fills as curtain approaches. Every comparison here holds both sides to shows read within the same 30-minute window. Seats are the measure here. A seat map is something I can observe directly, so every figure on every panel is a seat count. 16,032 measured screenings 33 days 10 chains 147 branches at its widest 3,620,181 seats offered
The rest of the deck is the run behind that number: week by week, the ten chains that carried it, and how it stood against Spider-Man: Brand New Day, which passed The Odyssey's entire run in four days.
Its showtimes are on The Odyssey's page .
What this counts 16,032 screenings carry a seat reading. A screening I hold no reading for is left out of every figure here.
